Discover the revolution in baits with Next Gen Baits, a masterpiece of dedication to the natural needs of fish. Our unique bait sets the bar high by targeting the fish's diet without sacrificing quality. With 20% pure fresh meat per kilo, each batch is handcrafted with love and care, with only the best ingredients being part of the recipe. This bait is not just a product! It was designed by fishermen for fishermen. Through years of experience fishing natural bait, it gives a clear picture of what is really important in bait. Next Gen Baits is not only recommended by our passionate team, the catches across Europe speak for themselves. Discover the power of natural bait and raise the bar with us to the next level